Offers
Offers let you present purchase opportunities to users with configurable pricing, messaging, and redemption flows. Each offer packages a product or action (like a subscription plan, registration, or newsletter sign-up) with presentation details and targeting rules.
Use offers to test different price points, discount strategies, and messaging across user segments. The same plan can be presented at different prices, with different copy, to different audiences based on their authentication status, location, existing plans, or time-based criteria.
Offers define:
- Redemption methods (Stripe checkout, custom redirects, or other purchase flows)
- Presentation details for different schemas (product selection tables, sticky banners, etc.)
- Filter options to control when the offer is relevant (user state, time validity, plan requirements, location)
Offers must be added to Offer Groups to be displayed to users. The Offer Group determines the UI layout (presentation schema) and contains slots - individual spaces where offers can appear. For example, a pricing table may have three slots, each of which can display a different offer. Individual Offers provide the content and behavior for each slot in that layout.
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